fbpx

PORTFOLIO
SEARCH
SHOP
  • Your Cart Is Empty!
(606) 272-7524

“. . . to boldly go where no man has gone before” and so began the exploits of the starship Enterprise, launching generations of Trekies.

Consider your company the starship Enterprise and you’re wanting to draw as many generations of Trekies to you as possible.  Ok, so going “. . . where no man has gone before” might be a bit of a stretch, it isn’t really that much so.

With business moving more into social media to get their names out into the galaxy, the majority still use only Facebook.  Only a surprising 2% use Snapchat.   While Snapchat is the fastest-growing social media network with over 100 million active users,  not many businesses are taking advantage of jumping on board.  With only 2% of businesses using Snapchat, the lack of competition allows your product, your company, your mission to stand out and shine.

It doesn’t matter when you post on Snapchat and your snaps will never be buried in a busy timeline.  They stay open until your followers have time to view them.  After opening,  these snaps are only available 1-10 seconds.  This is often seen as a downfall to the use of Snapchat but it is actually one of its greatest upsides.  Because of its limited availability, you have the user’s undivided attention.  The fact that it then disappears is actually a boon for marketers.

Snapchat is social media’s uncharted territory.  Talk to the folks at Centers Social about how your business can benefit from the use of this fast growing media tool.  With creative marketing and Snapchat as your media tool of choice, your company can “ . . . live long and prosper”.

0

We humans are a fickle lot.  What had us on our soapboxes yesterday hardly even raise our eyebrow today.  We change our causes, interests, and spending habits as often as we change our socks.  So, the question becomes “how do I keep my product or business “trending” in an ever-changing world?”

To keep today’s “hot” product hot tomorrow requires constant monitoring.  Watching what’s new in the news and social media, listening to what’s being said by Joe Average on the street, and seeing how today’s events affect tomorrow’s world all play a part in this complicated and daily process.

Social Media experts take their client’s product and constantly massage it, reforming it—so to speak—in the eyes of society.  This takes evaluation, creativity, and knowing just the right moment to take action.  By using keywords or phrases, or familiar graphics, addressing ever so subtly issues on the minds of today’s people, your word or product or company stays current.  It’s a complicated dance.  It’s a well-thought out chess move.  It’s a careful balancing act.  It’s just what we do.

0

What is the key to good business?  First of all, it’s name recognition.  Your best form of advertising is being a business whose clientele are their best walking billboards.  That is a tried-and-true rule of thumb that has withstood the test of time.

What is the next best way to get your name recognized?  Putting it out there where people – LOTS AND LOTS of people– can see it every day.  And one place most everyone is these days is Facebook.  Facebook has replaced the telephone for the primary means of connecting with friends.  So, what better way to get recognized than on Facebook.   Might  we remind you that the more of your current clientele who see your ads, “like” and “share” them, is the modern day equivalent of “word of mouth”.  So consider “word of Facebook” for a quick way to get your company’s name out in front of “everyday” people each and every day.

For more information on how Facebook can boost your sales, contact Centers Social, your media expert right in your own backyard.

0

Our first few blogs have been addressing the importance of social media tools such as Facebook, videos, and Snap Chat.  By now, you’re beginning to feel like a social media professional.  You’ve learned ways to get your name, company, non-profit, or product out there.  People recognize the name.  You’re turning heads.  Now what?

Since this is a blog and not a video, you cannot see the raised eyebrow or hear the long, silent pause.  But, trust me, it’s there.

Now you have to do some soul-searching to ask yourself what ARE you, what DO you stand for, what CAN your product do for the consumer?  They know the name, now let them know just WHO you are.  You do this through websites.  You have to have a website that allows the consumer to peek behind the curtain to see what you’re all about.  You have to have a website to follow the statement “For more information go to www.     “.  

Websites give the consumer a look at the person or organization’s history:  HOW you got started, WHY you got started.

Websites identify other products or services under your organization’s umbrella.  Your company not only offers X but also Y and Z.  If they like X, then they are going to be interested in finding out more about Y and Z.

Websites offer a venue for customer testimonials and for company contact and ordering information.  If they like you or your product, they will want to know how to obtain your product or support your cause.

Wow, that’s a big step from SnapChat.  This just may be way over your technological head to achieve.  That’s why there are professionals out there who can do it FOR you.  You can look all trending and social media savvy when you actually can’t manage anything beyond a rotary telephone.  If I have to explain rotary telephones, then  let’s just move on to say that for your website to look professional, let a professional handle it for you.

0

Is # just the key on the keyboard for “number” or, even more historic, is it just the “pound sign”?  Do you Tweet?   No, I do not belong to the local birdwatcher’s club.  I mean do you use Twitter?

If you are familiar with Twitter, you are familiar with the term HASHTAG (#).  What you have to say is important but how you identify it with your hashtag is even more important.  Once you hashtag a word with Twitter, Instagram, and Google, all account users can see it.  

The word or words following this little # may allow users who are not currently following you to see your tweets and contents.  If you use #Partytime, you will instantly connect with any and every one who has used the same word or phrase.  You may be literally one hashtag away from possibly being seen by thousands.  Mind blowing isn’t it?  It just illustrates the importance of using the right word at the right time in the right place after your #.

How do you know which words to hashtag?  The average person has only 3 options: 1)coin toss, 2) luck, or 3) advice from a professional.  Professional social media experts know the words that are trending at any given moment in time.  They study it.  They research it.  They eat it for breakfast!

So, if you want your tweets to connect with the most people, let a professional handle it for you.  No sweat, no worries, no chance.  Marketing on Twitter can be profitable.  You’re only one # away.  TWEET . . . uh, I mean Sweet!!!

0

What is the key to good business?  First of all, it’s name recognition.  Your best form of advertising is being a business whose clientele are their best walking billboards.  That is a tried-and-true rule of thumb that has withstood the test of time.

What is the next best way to get your name recognized?  Putting it out there where people – LOTS AND LOTS of people– can see it every day.  And one place most everyone is looking these days is Facebook.  Facebook has replaced the telephone for the primary means of connecting with friends.  So, what better way to get recognized than on Facebook.   Might we remind you that the more of your current clientele who see your ads, “like” and “share” them, is the modern day equivalent of “word of mouth”.  So consider “word of Facebook” for a quick way to get your company’s name out in front of “everyday” people each and every day.

For more information on how Facebook can boost your sales, contact Centers Social, your media expert right in your own back yard.

1

We’ve all heard the phrase “A picture is worth a thousand words”.  If that is true, then just how many words is a Video worth?  Wow!

There are two basic types of people who come to mind when discussing pictures and videos:  the Camera Shy and the Class Clown.  You either like it or you don’t.  But, whether you enjoy being IN videos or not, the majority of folks just cannot pass up WATCHING a good video, especially if it’s funny or tugs at the heart strings of the world.  A video catches your eye, engages you in the moment, and can move you to action.  

That’s why video is a great source of advertising.  It puts a face to the name, makes you a Person not just a company, creates an atmosphere where the viewer can identify with you, and moves the viewer  to want to find out more about you and what you represent.

So, if you want to catch people’s attention and say volumes in a short length of time, just remember these three words:

LIGHTS

CAMERA

ACTION

0