“. . . to boldly go where no man has gone before” and so began the exploits of the starship Enterprise, launching generations of Trekies. Consider your company the starship Enterprise and you’re wanting to draw as many generations of Trekies to you as possible. Ok, so going “. . . where no man has gone before” might be a bit of a stretch, it isn’t really that much so. With business moving more into social media to get their names out...